Western’s new vice president for University Relations and Marketing has experience in global marketing for some of the world’s best-known brands, including Nike, Mattel, Apple and Microsoft, and helped bring about a digital transformation in marketing and communications at Pacific Lutheran University.
Donna Gibbs was vice president for Marketing and Communications at PLU from 2013 until coming to Western this fall.
Gibbs now leads Western’s newly renamed University Relations and Marketing Division, which includes communications and marketing, web communications, community relations, Western’s Small Business Development Center and Washington Campus Compact.
“I am honored to join one of the top public universities in the West,” Gibbs says. “I look forward to working with the talented team at Western to advance the university’s mission and elevate Western’s distinctive profile regionally, nationally and internationally.”