Technology isn’t the only answer. But it likely lies at the center of any response to climate change. That’s because appealing to our sense of altruism to sacrifice our quality of life — fly less, eat less meat — to tackle the problem is unlikely to succeed, experts say.
We saw that reality with some people’s unwillingness to wear masks during the height of the COVID-19 pandemic, when people’s health was most at risk. With climate change, we would be asking people to change their behavior — sacrifice — for the rest of their lives, for change they may not even see in their lifetimes.
“A population as a whole doesn’t generally sacrifice its way to change,” said Anthony Leiserowitz, founder and director of Yale University’s Program on Climate Change Communication, and a senior research scientist at the Yale School of the Environment, told Cipher recently.
Ultimately, we should remain cautiously optimistic about the potential for exponential growth in new technologies.
Roy Amara, a Stanford computer scientist, reportedly told his colleagues in the 1960s he believed “we overestimate the impact of technology in the short-term and underestimate the effect in the long run.”
I’ve thought about that quote a lot as I’ve had a front-row seat to watch our energy and climate systems evolve over the roughly 15 years I’ve covered this beat, including the last three years leading Cipher.
I’m learning successful climate startups are probably going to require 10, 20, 30 years to turn into solid businesses — and fossil fuels are the bedrock of our stubborn energy system. Yet if we examine the numbers and trends close enough, we’ll see slow change is occurring.
Just like you can’t see the curve of the Earth when you’re standing on the ground, we’re at a curve in history we can’t see from our temporal vantage point. A few hundred years from now, I predict historians will write about these decades as a critical period when our energy system, and global heat-trapping emissions, finally started to shift.
It’s hard for us as humans — when we live such short lives compared to our 4.5-billion-year-old Earth! — to know we’re at a turning point. But I’m convinced we are.